Pauls’ main strengths are in master planning and large scale urban projects with his ability to quickly resolve complex planning problems.
His retail design work starts with the public realm as a mechanism for optimising retail strategies, with the retailers feeding back into the activation of the public precincts. This duality leads to coherent master-planning solutions integrating developments into the wider locale.
Industrial project planning takes this strategy to a more simplistic level, driving complex logistical problems into built solutions which maximise efficiency and operational savings.